Logo design for a single product or service

If yours is company which provides a single product or service to its clients, you will need a single, strong logo design which conveys your corporate values, because your business is your brand. This would typically be something like a firm of solicitors, a chain of estate agents, or a manufacturer of one product.

Logo design for a range of related goods or services

Or maybe yours is a business which provides a range of related products or services, all marketed towards the same group. For example you may be a provider of internet services or a publisher of related books or magazines. If you fall into category two, you may get away with a category one approach. However, if your product range is complex with a diverse appeal, you may need to consider a family of associated logos which differentiate your services or products whilst keeping them strongly related to one-another. This helps customers to recognise the brand family and confidently purchase other goods or services from the same group.

Logo design for different products or services

Or is yours a company that delivers a number of unrelated goods or services, sold in entirely separate markets? If you fall into this third category, you will most likely need to consider a number of disparate brand logos, each attuned to that product’s target audience. These brand logos may possibly be endorsed by a secondary, corporate logo design which over time, and assuming you manage your brands well, will add weight to the credibility of the of other products from the same group, encouraging further sales.